Football has been shown to be an effective way to combat the spread of Ebola. With the support of African doctors, experts from the World Bank Group and top football stars, the “11 against Ebola” campaign was developed.
This global information campaign promotes simple preventative measures to help combat the spread of Ebola. Eleven simple messages – featuring Cristiano Ronaldo, Neymar, Didier Drogba, Philipp Lahm, Xavi Hernández, Gerard Piqué, John Obi Mikel, Jérôme Boateng, Gareth Bale, Raphaël Varane and Pep Guardiola – were developed. Using the umbrella slogans “Together, we can beat Ebola” and #wecanbeatebola, the world stars convey the messages in a multimedia campaign incorporating animated films, commentaries, banners, posters and images.
The Ebola situation underlines the fundamental philosophy of the FIFA Medical Assessment and Research Centre: prevention. The football platform proved to be successful in disseminating simple educational messages about health among children through the voice of football stars.